The brand “AMBICA” is a tale of three generations and was flagged off in 1946 by our grandfather; Late Sri Alapati Ramachandra Rao who started the business in a very small and conservative approach and we have consistently grown it over the years. AMBICA DURBAR BATHI, is a herbal incense stick manufactured using only natural herbs, is our most popular product, and has been awarded India’s No1 Brand award in the Agarbathi Industry.